According to Josh Bernoff, the fact that I prefer to use the term “social media” means that I’m perpetuating the old way of thinking. That the fact that I’m thinking of social media as being media as being media means that I’m missing on it’s greatest strength - it’s participatory.
I think not.
To me, plain and [...]
In yet another example of why corporations don’t understand what social media really is, we now see that in a Forrester survey, corporate blogs are finishing dead last amongst eighteen categories as a source of information. The reason? The blogs are being perceived as being too promotional, as pushing positive stories on the company, its products [...]
Let’s face it, we’re in a recession. In the past five weeks, the stock market has tanked, the credit market has dried up, and a very large rescue/bailout plan has seemingly had little effect. Companies are now cutting back and employees are being let go.
Usually, the first cut in a recession is personnel, followed closely [...]
