Digital Street Journal

In light of the many analyses and predictions that social media will see many budget reductions during this deep economic recession, I’ve begun to take a look at what practitioners should do to help stave off heavy cuts brought on by axe wielding marketing executives looking to stay on familiar ground with what they perceive [...]

Francois Gossieaux is pointing out over in Emergence Marketing a new study by the Marketing Executives Networking Group that many marketing executives are done with hearing about “Web 2.0″ and are now turning back to traditional marketing strategies and tactics.  I can’t access the study, but it’s a great read because Francois directly explains why [...]