Jeremiah Owyang has a stellar post giving us a health check we need to look our for regarding corporate blogs. Corporate types would be well advised to read it and to subscribe to his blog.
In fact, it would be great to see more corporate types writing comments in blogs such as his.
In yet another example of why corporations don’t understand what social media really is, we now see that in a Forrester survey, corporate blogs are finishing dead last amongst eighteen categories as a source of information. The reason? The blogs are being perceived as being too promotional, as pushing positive stories on the company, its products [...]
I want to continue to discuss what I raised in my last post regarding my Age of Conversation article regarding how many of us in interactive marketing are so way ahead of the curve that we fail to see that the vast majority of people - you know, everyone else - can’t really relate to [...]
Let’s face it, we’re in a recession. In the past five weeks, the stock market has tanked, the credit market has dried up, and a very large rescue/bailout plan has seemingly had little effect. Companies are now cutting back and employees are being let go.
Usually, the first cut in a recession is personnel, followed closely [...]
