In my last post, I discussed the points that Qorvis’ Doug Poretz has raised regarding what he sees at two of the three major flaws of the marketing communications industry. One was the fee and billing structure where clients pay more for hours billed than the value that actually comes from the work. The other [...]
Jeremiah Owyang has a stellar post giving us a health check we need to look our for regarding corporate blogs. Corporate types would be well advised to read it and to subscribe to his blog.
In fact, it would be great to see more corporate types writing comments in blogs such as his.
In yet another example of why corporations don’t understand what social media really is, we now see that in a Forrester survey, corporate blogs are finishing dead last amongst eighteen categories as a source of information. The reason? The blogs are being perceived as being too promotional, as pushing positive stories on the company, its products [...]
Last December I wrote a significant post on Marketing Conversation entitled “The Coming Problem of Diversity”. It acted as a direct inspiration for my Age of Conversation article. Both called upon those of us in digital marketing in general and in social media marketing in particular to take a look at the what [...]
I want to continue to discuss what I raised in my last post regarding my Age of Conversation article regarding how many of us in interactive marketing are so way ahead of the curve that we fail to see that the vast majority of people - you know, everyone else - can’t really relate to [...]
For some time now, those in social media have talked of authenticity. We’ve talked of transparency. We’ve said that organizations must engage their stakeholders and listen. They can’t just send out forced marketing messages. If they do, it will fail. They can’t be unauthentic or they’ll lose valuable trust.
We’ll say all of this in online [...]
