According to Josh Bernoff, the fact that I prefer to use the term “social media” means that I’m perpetuating the old way of thinking. That the fact that I’m thinking of social media as being media as being media means that I’m missing on it’s greatest strength - it’s participatory.
I think not.
To me, plain and [...]
In my last post, I discussed the points that Qorvis’ Doug Poretz has raised regarding what he sees at two of the three major flaws of the marketing communications industry. One was the fee and billing structure where clients pay more for hours billed than the value that actually comes from the work. The other [...]
We’ve got yet another blog posting asking us who should be the ones who should control social media. In this case, Jason Baer asks “Who Wins the Struggle for Social Media Control?”. Ultimately Jason, a former PR pro who now counts PR firms themselves as his clients, believes, as many others do, that PR teams [...]
I’ve been thinking a lot lately how those of us in marketing communications in general and in digital marketing in particular go about ruminating as to how our clients and/or prospective clients should be using interactive marketing strategies. All too often, we’re detached onlookers, offering suggestions that likely make sense, but may be far from [...]
Yesterday, I saw the following table from eMarketer on Mashable:
It was part of Adam Ostrow’s post “Data: What are the benefits of social media markeing?”. While surveys like this often provide interesting information, they also often create a sense of “great news” where it doesn’t necessarily exist.
The first thing that stands out to me is [...]
Back in 2000, I. along with several others here in the Washington area, started a group called Wired for Business. It was one of those vibrant business technology groups that came about right around the millenium, one that had members enthusiastically discussing the future of business as we saw it happening. Our focus was primarily [...]
