Digital Street Journal

In yet another example of why corporations don’t understand what social media really is, we now see that in a Forrester survey, corporate blogs are finishing dead last amongst eighteen categories as a source of information.  The reason?  The blogs are being perceived as being too promotional, as pushing positive stories on the company, its products [...]

A couple of years ago I was talking to a friend of mine. She’s the head of a decent sized ad/PR agency here in the DC area. She had someone that had been doing SEO work for her for just a short period move away. It was more project work and he’d no longer be [...]

For some time now, those in social media have talked of authenticity. We’ve talked of transparency. We’ve said that organizations must engage their stakeholders and listen. They can’t just send out forced marketing messages. If they do, it will fail. They can’t be unauthentic or they’ll lose valuable trust.
We’ll say all of this in online [...]

Recently I hopped over to Chris Kieff’s blog, 1 Good Reason, and came upon an excellent post that sparked a discussion both online and off. I ended up talking to Chris and five others about what likely is to be a major problem in the upcoming years regarding online marketing and PR, especially through the [...]

Paul Boutin, writing in Wired, has just pissed off a bunch of people. With good reason. He makes a reasonably cogent argument against blogging, but blows it by starting out as a dismayed populist that slides on over and becoming a disgruntled elitist. He waxes sentimental as to how blogging once was, yet fails to [...]