How social media will get screwed, Part Two
Nov.12, 2008 in
Blogging, Branding, Business, Citizens Media, Community, Interactive Marketing, Marketing, Media, Mobile, Podcasting, Search, Social Media, Society & Culture
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For some time now, those in social media have talked of authenticity. We’ve talked of transparency. We’ve said that organizations must engage their stakeholders and listen. They can’t just send out forced marketing messages. If they do, it will fail. They can’t be unauthentic or they’ll lose valuable trust.
We’ll say all of this in online [...]