In my last post, I discussed the points that Qorvis’ Doug Poretz has raised regarding what he sees at two of the three major flaws of the marketing communications industry. One was the fee and billing structure where clients pay more for hours billed than the value that actually comes from the work. The other [...]
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Geoff Livingston wrote a very important article on where social media services must be placed within an organization. Actually, Geoff’s written several articles on this and I suggest you read them here, here, and here.
In the article, entitled “There is no social media department”, Geoff makes the case that social media [...]
We’ve got yet another blog posting asking us who should be the ones who should control social media. In this case, Jason Baer asks “Who Wins the Struggle for Social Media Control?”. Ultimately Jason, a former PR pro who now counts PR firms themselves as his clients, believes, as many others do, that PR teams [...]
I’ve been thinking a lot lately how those of us in marketing communications in general and in digital marketing in particular go about ruminating as to how our clients and/or prospective clients should be using interactive marketing strategies. All too often, we’re detached onlookers, offering suggestions that likely make sense, but may be far from [...]
